Solvay Business Meeting

Service: Conference Management
Client: Solvay
Program: Solvay Pharma Inc. National Business Meeting

Client Need
Following the acquisition of Fournier Inc., Solvay needed to integrate two sales forces together and empower them with one vision. Because of this, Solvay required a significant shift in focus midway through the planning process of its 2006 annual sales conference. This shift included;

• Revamping existing creative treatment to accommodate the style and personality of the new President
• Revising the structure of the conference from a motivational sales rally to include the launch of a cohesive sales team combining two cultures, new products and new leadership

Strategy

• Develop a conference theme to connect all employees - 'One Vision, One Team, One Solvay' - and integrate this theme throughout all elements of the conference.
• Create an interactive environment focused on learning, building, celebrating and motivating
• Clarify key messages and strategies for the launch of the 'new' company, the brand positioning and corporate direction
• Reinforce optimism for the future growth of the company

Results
The 2006 Sales Conference inspired two teams to unify into a single team with a willingness to share best practices and work together to build an elite sales force. New Solvay leadership was accepted with enthusiasm and anticipation of great things to come.