XM satellite radio Field Marketing

Service: Field Marketing
Client: XM Satellite Radio
Program: XM Satellite Radio Field Marketing Team

Client Need
In launching a new product to Canadian consumers, XM had three specific objectives;

• Generate awareness
• Encourage trial
• Build the brand

Vision|Co. was also tasked with hiring a staff to be the "face of XM" in-field and begin to build a corporate culture with this team.

Strategy
Vision|Co. built The XM Field Marketing Team and managed the entire HR process. Eighteen energetic team members across the country are tasked to build strategy and drive execution with the following;

• Manage senior-level relationships at the local automotive and retail store level
• Educate sales staff and consumers on XM
• Secure regional event sponsorships

The team is also responsible for store / dealer merchandising, store / dealer audits, and managing the execution of national / regional sponsorships.

Results
The Vision|Co. National Field Marketing Team has been deployed, and on average, make 2,000 retail visits, execute 100 product knowledge sessions, and have a presence at numerous events per month.