Toronto's 2008 Olympic Bid

Service: Event Creation and Management
Client: Toronto's 2008 Olympic Bid
Program: IOC Evaluation Committee Visit

Client Need
Demonstrate that Toronto was not only the most capable city to host the 2008 Summer Olympic Games, but also embodied all aspects of the Olympic Movement.

Strategy
Simply put, we created a Toronto experience like no other that was;

• Executed flawlessly
• Showcased Toronto's multi-culturalism
• Fun
• Delivered the WOW
  

The committee was treated to unique tours of the city, helicopter tours to Niagara Falls, and at the heart of the experience, a final gala evening hosted by the Prime Minister of Canada and the Premier of Ontario that delivered all objectives.

Results

• The editor of the Toronto Star called Vision|Co.'s gala "the best gala Toronto has ever seen, embodied the spirit of the city"
• The head of the evaluation committee, Hein Verbruggen called Toronto an outstanding city and congratulated the bid for its attention to every detail