Molson President's Council (Nevis, Punta Mita, Maui, Key Biscayne, Canouan Island)

Service: Incentive Travel and Hospitality
Client: Molson
Program: Molson President's Council

Client Need
Relationships with top customers are the key to long term profitability. Understanding this, Molson challenged Vision|Co. to;

• Develop an extraordinary program to exceed expectations of this well-traveled group of Molson's most valuable customers
• Create and maintain a meaningful association with the Molson brand
• Build and solidify long term customer relationships

Strategy

• Selected an exclusive resort in one of the world's top destinations that prides itself on catering to royalty and celebrities
• Infused the program with distinctive dining, phenomenal activities and unique and innovative experiences
• Drove executional excellence to ensure every component reinforced a clear, positive association with the Molson brand

Results
By creating a unique experience that consistently exceeds guests' expectations, the President's Council program has firmly cemented Molson's relationships with their most important audience. Many repeat attendees have told us they are continually impressed by the superb levels of service, quality and creativity that define this exceptional incentive.