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FedEx Canada 2006 Sales Conference

Service: Conference Management
Client: FedEx http://www.fedex.com/
Program: 2006 Sales Conference, Quebec City

Client Need
Overall creation, sourcing, development and execution of their Sales Forum to;

  • Focus on the key corporate messaging of educate, motivate, and celebrate
  • Encourage networking and celebrate FY06 accomplishments
  • Share news and information about company strategies and new sales tools
  • Provide a unique and exciting experience for the attendees

Strategy

  • Vision|Co. developed an overarching theme of "Promise and Deliver", executed an informational and inspirational sales forum built on the "promise", and showed how we will "deliver" the goods
  • Vision|Co. built a program that provided attendees with ample opportunity to learn through interactive and entertaining sessions that consistently reinforced the key messages for the coming year

Results
Vision|Co. has a long history with FedEx and has delivered a conference that has grown year after year in both complexity and length. Our success together has resulted in additional opportunities with FedEx USA on an international scale.

 


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