Formula one grand prix ball

Service: Sport and Entertainment Marketing
Client: Formula One sponsors and guests
Program: Grand Prix Ball Series

Client Need
Formula One is the premiere sporting event in the auto racing world. With our deep understanding of this brand, market, and target audience, Vision|Co. identified an opportunity. Key circuit stops in Montreal, London, Indianapolis, and Monaco needed a central, social experience to enable the Formula One community to connect and celebrate.

Strategy
Vision|Co. created and executed the Grand Prix Ball Series. This premium event experience brought together the Formula One community like never before, and also raised funds for deserving charities. Vision|Co. managed these events from start to finish including;

• Developing a local supplier and sponsorship sales strategy to engage each community
• Partnering with Formula One sponsors
• Securing Formula One drivers, personalities, international celebrities and world renowned entertainment to attend
• Choosing breathtaking, memorable venues
• Developing and executing all marketing, advertising, and public relations
• Executing a flawless event that became anticipated by all

Results
The Grand Prix Ball Series delivered a unique and memorable experience for attendees in all locations. Vision|Co. made front page news worldwide for executing a spectacular event. This peerless experience has set the benchmark for creativity and customer relationship building.