Vision|Co. is the official Canadian representive of NYC & Company, the official marketing and tourism organization for the City of New York, dedicated to maximizing the travel and tourism industry for the entire city.

The new NYC & Company has embarked on the first fully integrated campaign to promote the five boroughs worldwide, an initiative supported by more than $60 million in media assets NYC & Company is also responsible for attracting major events to the City, and for helping its members enhance their own work by connecting them with fellow businesses and other contacts within the industry.

NYC & Company was formed in January 1999 as the result of a merger of the New York Convention & Visitors Bureau with New Yorkers for New York: the Permanent Host Committee (a business group supporting major events such as the Olympics).

In 2006, Mayor Michael R. Bloomberg announced the merger of three existing entities-NYC & Company, NYC Big Events and NYC Marketing. The creation of this single organization focused financial resources and professional expertise to better achieve Mayor Bloomberg's goal of attracting 50 million visitors annually by the year 2015.

For more information, visit the offical website http://www.nycvisit.com/

To see the "This is New York City" television spot, click here.

NYC & Company Opens Tourism and Marketing Office in Canada - February 5, 2008
NYC & Co - November 19, 2007