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History

Launched in 1998, Vision|Co. began as a Sports & Entertainment Marketing Agency focused on creating proprietary properties and executing premium events. Some of our earliest work included the ideation, development and launch of Canada's Walk of Fame, and the creation of the Formula One Grand Prix Ball series, which was executed globally. We also worked with the world's top luxury automobile manufacturers to create the first ever Luxury Performance Passion Auto Show in Montreal.

Over the years, Vision|Co. had gained a reputation for creative excellence in brand promotion, event planning and execution. Our passion, commitment, and expertise allowed Vision|Co. to spearhead Toronto's bid for the 2008 Summer Olympic Games, deliver the first ever ITU Triathlon race in Toronto, and working with Maple Leaf Sports & Entertainment, manage and execute the Hoop It Up 3 on 3 Tournament for over 15,000 ballers and 53,000 spectators nationwide. We have also worked closely with some of today's top brands and their most important clients to create environments where relationships can thrive at events like the Olympics and premium destinations around the globe.

Our success has continued to flourish along with our core competency of creating and executing brand experiences. We have been able to grow our business into many new and exciting services that are grounded in Customized Brand Experiences. This collection of services has allowed us the opportunity to work with some of today's leading, global brands including FedEx, Coors/Molson, Warner Bros., Corby Distilleries Ltd., Solvay Pharma Inc., RBC Capital Markets and XM Satellite Radio.


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