Services: Destination Marketing

Vision|Co. partnered with the Yummy Mummy Club and Divine.ca on behalf of the Arizona Office of Tourism to create a social media contest called "Discover Arizona".

The multi-platform social media campaign consists of online, Facebook, Twitter and promotions via the YMC and Divine.ca subscriber e-newsletters.

Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona.

YummyMummyClub.ca is one of Canada's most well known online magazines for women with children, largely due to the Club’s founder, Erica Ehm, a well-known former TV broadcaster with an extensive fan base across Canada.

Divine.ca is a free online destination with features that are relevant and interesting to Canadian women. Divine.ca is the insider’s guide to fashion, beauty, health, career, relationships, and home.

Vision|Co created this campaign to successfully raise awareness of the State of Arizona.