Bills in Toronto Series Tailgate Parties

Services: Sports Marketing

Over the course of five years, the Buffalo Bills will play a series of eight games in Toronto; marking the first time in history an NFL franchise has ever played a game in Canada.  To capture the excitement and buzz surrounding the Bills in Toronto Series, Vision|Co created a Kick off event and tailgate parties held before each of the first two games of the series.

Vision|Co redefined the traditional “tailgate” and “kickoff” parties and created experiences that allowed fans to savor the excitement of the games first hand and in Canada.  Both public and VIP aspects were offered, though each event offered appearances by Buffalo Bills players of the past and present, opportunities to interact with other fans and prove your devotion to the Bills and great food and drinks.

All experiences were a fan’s dream and the tailgate parties were attended by more than 10,000 people.  Coverage of the event was featured in BizBash Magazine, The National Post, CityTv and the Mad Dog & Billie Show on Virgin Radio.