The Chivas Snow Studio

Service: Experiential Marketing

Vision|Co created the Chivas Snow Studio, a private luxurious lounge held over a weekend at the Men’s World Cup Ski event. The venue quickly became the premier “apres ski” destination where guests experienced the full VIP treatment which included complimentary customized Chivas cocktails - the Chivas Neat and the Chivas Totties. Guests were also offered gifted prizing and opportunities for photos with the brand ambassadors, the Chivas Regal girls.

In only its first year, the “Chivas Snow Studio Lounge” generated optimum visibility that targeted the brand’s core demographic of “Quality Seeker Male.” The Chivas Snow Studio Lounge garnered such positive feedback from Alpine Canada, Chivas’ parent company Corby Distilleries Limited and guests, that Vision|Co. re-created a space for the Women’s World Cup Ski Championships the following weekend.