Jameson Bartender’s Ball / Jameson 360

Service: Experiential Marketing

Vision|Co.’s goal was to execute a series of St. Patrick’s Day themed events for both industry and consumers to generate brand awareness, strengthen brand loyalty and entice new consumers to the brand.

Vision|Co created a concept and executed The Bartender’s Ball, an event exclusive to industry personnel that featured emerging entertainment, product sampling and product education. Following the success from last year, this event was held at the Social in Toronto & Bar None in Vancouver and was a team-building effort by Jameson to ensure servers had sound product knowledge, while enjoying a fun night out.

Vision|Co. also executed 360 St. Patrick’s Day Party a large scale consumer event that celebrated St. Patrick’s Day, “Jameson style”.  The highlight of the party was a performance by Toronto indie band The Dunes and headliners Never Ending White Lights. Adding to the party atmosphere was a live feed that streamed footage of other Jameson 360 parties around the world via the internet.

With nearly 2,000 guests attending the events, Jameson’s Bartender’s Ball and 360 St. Patrick’s Day parties have become annual events to be celebrated in major urban cities across Canada. Vision|Co. continues to deliver high energy parties with exclusive entertainment, superior production and premium partygoers in 2010.