Services: Sports Marketing

Vision|Co. designed and implemented The Steve Nash Celebrity Roast, a charity event to raise funds and awareness for the Steve Nash Foundation’s early childhood initiative in Arizona. Vision|Co. created a memorable environment for all attendees that also provided the opportunity to connect with Phoenix’s philanthropic community.

Vision|Co. managed every aspect of the event from start to finish, including the coordination of all tickets sales and sponsorships, marketing, advertising, public relations, and event production. Scottsdale, AZ’s hippest hotel, the Hotel Valley Ho was chosen as the venue and event creative seamlessly integrated the venue, theme and the Steve Nash Foundation’s brand.

The event was attended by high-profile talent such as five-time Grammy Award winner John Legend who performed live, E!’s “The Soup” host Joel McHale who emceed the event and an All-Star list of sports celebrities including Wayne Gretzky, Phoenix Suns’ Legends Dan Majerle and Eddie Johnson, Head Coach Mike D’Antoni, and many of Steve’s teammates.

The Steve Nash Celebrity Roast also featured a silent and live auction to raise donations to benefit The Steve Nash Foundation’s initiatives, with all proceeds benefiting underserved children in their health, personal development, education and enjoyment of life.