Armed with an entrepreneurial spirit, a fascination with finding innovative ways to connect clients with their customers, and his MBA from Queen’s University Scott has more than 20 years of experience in developing integrated sales and marketing campaigns in the sports, beer, travel, alcohol, government and entertainment sectors.
In previous client and advertising agency roles Scott has been responsible for being the voice of the consumer and developing sales and marketing strategies that were always focused on creating results, and meeting business goals, with the understanding that greater results could be achieved through an integrated approach.
Scott started his career in the Event/Experiential marketing world at Tennis Canada where for 6 years he was responsible for developing programs to increase ticketing and corporate hospitality revenue at the Canadian Open Tennis Championships(now Rogers Cup). During the tournament itself Scott held a variety of operational responsibilities related to providing a premium event experience, ensuring that both spectators and sponsors received full value for their investment.
Over the last 10 years Scott has held senior account management roles at a number of Canada's leading advertising agencies where he was responsible for managing several high profile accounts. Scott's integrated advertising agency experience saw him leading the Allstate Insurance, Canadian Tourism Commission (CTC) account following 9/11, the Ontario Tourism (OTMP) account during the SARS crisis, and other high profile accounts. As an integrated marketing communications leader Scott has witnessed first-hand the importance of an event/brand activation component to any integrated communications campaign.
From completing successful events and brand activations for brands like Microsoft Advertising, Molson Canadian, Wiser’s, and the NFL Scott has been able to make believers of clients in the power of experiential marketing.