Jordan Bitove is responsible for spearheading the growth and development of Vision|Co. Jordan's leadership is founded on over 23 years of event and hospitality experience in the arena of professional sports and entertainment. His unique vision catalyzed a new standard for experiential marketing which he accordingly translated into Vision|Co.

Before founding Vision|Co., Jordan worked with the Prime Minister of Canada's office organizing and coordinating visits by Heads of State including former US presidents, Ronald Reagan and George Bush, former South African president, Nelson Mandela and former Secretary-General of the United Nations, Boutros Boutros-Ghali. He also worked developing the Toronto Raptors Basketball Club and managed numerous hospitality venues at the 1996 Olympic Games in Atlanta.

Jordan is actively involved with numerous Organizations, Corporations and Charities: Board of Governors of the University of Western Ontario, Governing Council for Sunnybrook Health Sciences Centre Foundation, Young Presidents Organization, Toronto Indy Board of Trustees, Right to Play Board, and is an Honorary Consul to the Republic of Macedonia.

Since founding Vision|Co. in 1998, Jordan's vision has been instrumental in creating and launching such successful properties as Canada's Walk of Fame, the Formula 1 Grand Prix Ball Series, Toronto World Cup Triathlon, and Luxury Performance Passion. His leadership at Vision|Co. is the touchstone by which our corporate culture continues to thrive.

For thirty years, Cameron (Cam) Hawkins has provided advisory services to governments across Canada, and to many of North America’s largest hospitality and tourism companies.  Cam’s consulting work over the past three decades has focused on lodging, foodservice, attractions, event planning, public assembly facilities and destination marketing organizations.

Prior to forming his own consulting firm in 1988, Cam was a partner in Canada’s largest leisure, hospitality and tourism consulting firm.  Since establishing his firm, Cam has served as advisor to Industry Canada on establishment of the Canadian Tourism Commission, and as an advisor to the Province of Ontario on Tourism Marketing.  Cam also served as the inaugural chair of the Ontario Tourism Marketing Partnership.

Cam has been involved in planning and staging some of Canada’s largest and most successful events, including the G7 Economic Summit, Indy and Formula One races, World Youth Day in 2002, and the SARS Relief Concert in 2004, which brought 450,000 people to Downsview Park in Toronto to hear the Rolling Stones.

Karyn graduated from The Schulich School of Business with a Masters of Business Administration (With Distinction) and attained her CA designation in 1997. Prior to joining Vision|Co. in May 2003, she worked as a Manager at Deloitte & Touche where she performed audit, assurance and advisory services.

Since joining Vision|Co., Karyn has utilized her professional experience and technical knowledge to play an active role in the continued development of the finance team and its processes. She is responsible for financial operations and human resources and makes certain that these areas are congruent with Vision|Co.'s mission and strategic plan. Working together with her finance team, Karyn seamlessly adapts to changes required by our clients from a finance and accounting perspective and ensures fiscal responsibility throughout the company.

Ken is a dynamic and innovative leader with an entrepreneurial spirit and a proven ability to build, manage, sell and leverage premium brands. He has a proven track record of creating industry leading experiential marketing properties, coupled with cultivating valuable relationships with business leaders at regional, national, and global levels.

Before joining Vision|Co., Ken worked for over 15 years as a member of Nike Canada's senior management team. At Nike, Ken was responsible for directing strategic planning, sponsorship, brand management, and measurement of the sports marketing department. He also led the identification and negotiation process of Nike Canada's sponsorships, developing key national and global relationships for well over 300 athletes, 100 events and 70 associations and federations.

Ken's extensive brand experience enables him to bring valuable insight, creativity, and strategic discipline to the Vision|Co. organization and its clients.

Charmaine brings over 16 years of experience from the Hospitality and Tourism Industry. She is a driven and dynamic leader that has a proven track record for building dream teams that deliver remarkable results.

Charmaine's experience is predominately from the Hotel sector where she has held many leadership roles, one of which was leading the Sales and Revenue team for Canada's largest hotel; The Delta Chelsea with over 1590 rooms. Most recently, Charmaine was the Vice President of Sales for Tourism Toronto where she was instrumental in developing strategic directives in sales, service, and marketing for the MC&IT sector, along with integration of Toronto's new board, and building the strongest MC&IT team in the country. Her experience in the Canadian market had given many the impression "She owns Canada".

As a Past President of Meeting Professional International Toronto Chapter, Charmaine has been recognized with many awards from the local community. Having participated on several committees' such as, Canadian Tourism Commission MC&IT Committee, Canadian Business Travelers Association, ASAE and the Centre, and PCMA she continues to be involved in key client associations.

Mike has spent his entire career in sports related industries. His energy and ability to see both the big picture and the minute details have made him a sought after consultant to companies looking for strategic advice on sponsorship and hospitality programs.

Starting at Athletes and Artists Inc. in New York City, Mike grew with the company as it went from a small sports and broadcasting agency to its incarnation as The Marquee Group. Eventually the company evolved into SFX Entertainment where it became one of the largest sports marketing firms in the world. Working with the President of SFX Hockey, Mike dealt with some of hockey's biggest names through a broad range of activities including contract negotiation, ongoing relationship management, marketing and research.

Mike's first live taste of the Olympic Games was in Atlanta. Two years later he returned to Canada and began working for the Canadian Olympic Committee ("COC") in Sponsor and Athlete Relations. His primary responsibility was the lead-up to the 1999 Pan-Am Games. His role changed as the COC became more focused on marketing initiatives and was promoted to Director of Marketing. In this position, Mike lead all apsects of marketing. He also worked with Roots Canada on the design, brand look and feel, and sales strategy for the 2004 Athens Canadian Olympic Team clothing line.

After leading the COC's sponsor hospitality programs for the 2002 Salt Lake and 2004 Athens Games, Mike left the COC to join its hospitality partner, Jet Set Sports Inc. As Managing Director of Jet Set Sports Canada Inc., he opened their Canadian office and oversaw all aspects of day-to-day operations.

Lisa McCormack is responsible for client management and new business account development for Vision|Co. With over 8 years of Key account management experience with Molson Canada, Lisa is perfectly positioned to manage Vision|Co.'s elite clientele.

Lisa headed up the emerging channels division for Molson, growing the business to create a Regional account portfolio with a combined value of over $8,000,000. She spent the last 4 years in National Accounts managing major licensee chains such as Sir Corp, Firkin Group of Pubs, The Keg, Shoeless Joe's, Boston Pizza and Applebee's.

In this position, Lisa increased share at the Firkin Group of Pubs from 10% to 50% representing $2.4 million in annual sales for Molson. She executed customized sales and marketing plans for all accounts to achieve stretch target for share/volume/brand.

Prior to overseeing Molson's National Chain Accounts, Lisa ran the Ontario Region sales division of the Santa Fe Beverage Company and was directly responsible for 15 account managers.

With over 17 years of sales and account management experience, Lisa comes to Vision|Co. with an intimate knowledge of new business development and an ability to maintain and grow long-term business relationships.

Jared has been in the events/entertainment industry for over 18 years and brings a wealth of knowledge in marketing, planning, production, décor, design and orchestrating events from inception to completion. Over his career Jared has developed outstanding relationships with a range of professionals in the entertainment and events industry. His continued networking and maintaining of these relationships with clients, suppliers and staff has been a key component to his success.

Jared was brought on to the Vision|Co. team to add value to our breadth of services, share his vast knowledge of the industry and continue his success as part of our team.

As Public Relations and Communications Manager for Vision|Co, Marsha is responsible for all aspects of media relations and promotions, with a special focus on the company's destination marketing accounts. She brings almost ten years experience in the television and entertainment fields, working in every department from hospitality to production to promotions and publicity.

Most recently, Marsha was Manager, Communications for CHUM Limited in Toronto during the purchasing of CHUM by CTVglobemedia (http://www.ctvglobemedia.com/). An exciting time to be part of corporate communications in media, Marsha gained a first hand knowledge of the business side of television and radio as both companies awaited CRTC approval of the transaction and the subsequent completion of sale. Prior to her career in corporate communications, Marsha spent six years in entertainment PR working first at Star!, Canada's Entertainment Information Station (http://www.star-tv.com/) and later Citytv (http://www.citytv.com/) in Toronto where she was responsible for the primetime programming publicity for all five Citytv stations across Canada ( Toronto, Vancouver, Calgary, Edmonton and Winnipeg). During her time in entertainment PR, she handled all aspects of publicity for nearly 50 personalities. Marsha was also instrumental in many of the company's media campaigns including the launch of Canada's Next Top Model with Tricia Helfer, Conan in Toronto, FashionTelevision's 20th Anniversary Campaign, The Genie Awards with Scott Thompson and Andrea Martin, countless Red Carpets at the Toronto International Film Festival's Festival Schmooze, and MuchMusic Video Awards, and (seemingly endless) seasons of The Bachelor.

Anna is a dynamic and committed sales professional with over 13 years of experience in Canadian and American Sales, Tour & Travel and Marketing within the Hospitality and Tourism Industry. She has a proven track record of exceeding revenue goals and creating service excellence for clients. She is the recipient of the Novotel #1 Sales Performer within the North American division and the Marriott Hotels Golden Circle Award.

Before joining Vision|Co., Anna worked for various industry leaders within the Hospitality and Tourism sector including Marriott hotels, Wyndham, Novotel and most recently the Holiday Inn Select as part of the Intercontinental Hotels Group. She was responsible for overseeing and implementing all sales activities for the Corporate Group Market, including developing new accounts, maintaining existing accounts and implementation of sales strategies.

Anna's extensive Sales and Marketing experience within the Travel Trade industry enables her to bring valuable knowledge to Vision|Co. in increasing market share for our clients in specific represented destinations while continually building relationships and partnerships with key companies in the Canadian Meeting Incentive Conferences and Events and the Travel Trade Market.

Armed with an entrepreneurial spirit, a fascination with finding innovative ways to connect clients with their customers, and his MBA from Queen’s University Scott has more than 15 years of experience in developing integrated sales and marketing campaigns in the sports/entertainment and destination marketing industries.

In previous client and advertising agency roles Scott has been responsible for being the voice of the consumer and developing sales and marketing strategies that were always focused on creating results, and meeting business goals, with the understanding that greater results could be achieved through an integrated approach.

Scott spent 6 years at Tennis Canada where he was responsible for developing programs to increase ticketing and corporate hospitality revenue at the Canadian Open Tennis Championships. Also, during the tournament itself Scott held a variety of operational responsibilities related to providing a premium event experience.

Over the last 8 years Scott has held senior account management roles at a number of Canada's leading advertising agencies where he was responsible for managing several high profile tourism accounts. Scott's destination marketing experience includes both leisure and MC&IT responsibilities gained while leading the Canadian Tourism Commission (CTC) account following 9/11, the Ontario Tourism (OTMP) account during the SARS crisis, and most recently the Tourism Toronto advertising account.