Lisa McCormack is responsible for client management and new
business account development for Vision|Co. With over 8 years of Key
account management experience with Molson Canada, Lisa is perfectly
positioned to manage Vision|Co.'s elite clientele.
Lisa headed up the emerging channels division for Molson, growing
the business to create a Regional account portfolio with a combined
value of over $8,000,000. She spent the last 4 years in National
Accounts managing major licensee chains such as Sir Corp, Firkin
Group of Pubs, The Keg, Shoeless Joe's, Boston Pizza and Applebee's.
In this position, Lisa increased share at the Firkin Group of
Pubs from 10% to 50% representing $2.4 million in annual sales for
Molson. She executed customized sales and marketing plans for all
accounts to achieve stretch target for share/volume/brand.
Prior to overseeing Molson's National Chain Accounts, Lisa ran
the Ontario Region sales division of the Santa Fe Beverage Company
and was directly responsible for 15 account managers.
With over 17 years of sales and account management experience,
Lisa comes to Vision|Co. with an intimate knowledge of new business
development and an ability to maintain and grow long-term business
relationships.
